ALCAR Wheels. Enhanced efficiency and accessibility.

Key takeaways.

ALCAR, an international steel and alloy wheel business, was struggling with insufficient system integration, rapidly evolving market requirements, and fragmented in-house solutions before coming to Lobster. Since introducing Lobster’s centralized, automated, and user-friendly Data Platform, they have never looked back.

4 +

systems integrated seamlessly

100 %

increase in user satisfaction

24/7

support unlocked

Challenges.

Before coming to Lobster, ALCAR grappled with integration issues and inefficiencies that hindered their business performance.

Insufficient system integration.

No or inadequate integration of systems, data, and processes for mapping stock levels, price lists, and orders in real time was causing inefficiencies and delays.

Evolving requirements.

Rapidly changing requirements in the fast-paced automotive market made it challenging to stay updated with new regulations and emerging trends, impacting operational agility.

Fragmented in-house solutions.

Multiple in-house applications in various programming languages was triggering integration issues, inefficiencies and difficulties maintaining and scaling these disparate systems.

It’s hard to overstate just how beneficial Lobster has been for us. From an organizational perspective, the time we save is incredible – data is automatically entered into multiple programs at once. Plus, the system is so user-friendly and enjoyable to work with.

Stefan Grabner

ALCAR Wheels

Corporate IT

Outcome.

Since adopting Lobster’s innovative platform, ALCAR has not only exceeded their initial KPIs, their teams now also experience greater job satisfaction – a big win for retention and workforce morale.

Time savings on data-related tasks.

Drastic reduction in time spent on data management tasks due to automation and seamless system integration.

Increase in operational efficiency.

Efficiency improvements resulting from process automation and better data availability.

Employee satisfaction.

Higher job satisfaction attributed to the user-friendly and intuitive interface provided by Lobster.

On top: No over-reliance on Excel.

No extensive use of Excel spreadsheets for data management necessary anymore, leading to more data integrity and collaboration.

Technical setup.

Lobster was used to create a customer and returns portal, which included a range of strategic technical enhancements to address ALCAR’s challenges.

Real-time data access and API utilization:
The customer portal fetches real-time data directly from the database and uses APIs for document retrieval, enabling on-demand access to invoices and tracking information without storing PDFs locally.
Single sign-on integration:
The customer portal was configured with a single sign-on feature, allowing seamless access for customers once signed into the web shop without the need for repeated logins, thus enhancing user experience.
Mobile data capture:
The option for on-site mobile data capture, real-time picking, and easy data conversion was provided, allowing for more flexible and efficient operations in the field.

Discover how ALCAR Wheels transformed their customer experience.

Ready to see process automation in action? See how ALCAR Wheels’ customer portal, built with Lobster, delivers real-time updates on orders, deliveries, returns, and invoices — all seamlessly integrated with their webshop.

Lower costs.
Faster processes.
Enhanced efficiency.

Ready to take your business to the next level?
Let’s connect and map out our path to success – together.

Schedule a chat

What’s next.

Looking ahead, ALCAR Wheels and Lobster are set to strengthen their partnership to tackle future challenges:

Support for multi-tenant ERP transition.

ALCAR is in the process of implementing a new multi-tenant ERP system (infoM3). They are using Lobster to manage processes that cannot be handled directly in the new ERP system.

Streamline document dispatch.

ALCAR is looking to streamline sending and receiving digital documents with APIs enabling bidirectional communication.

About ALCAR Wheels.

ALCAR is an international group of companies specialized in producing and distributing steel and alloy wheels, tyre pressure monitoring systems, tyres, and complete wheel assemblies. As the European aftermarket leader in its sector, ALCAR operates 29 companies across 16 countries.

HQ: Hirtenberg, Austria
Turnover: €338.9 million
Employees: 780
Customer since: 2019