Südwolle Group. Tying up loose ends with Lobster.

Key Takeaways.

Südwolle Group faced challenges with transparency and data integration in their complex manufacturing process. Lobster’s Data Platform helped by providing data visibility and improving customer access.

“Wool is a high-value product, and buyers want to know how it was made. Lobster collects all the relevant data and makes it accessible to customers through a QR code on the garment. A good feeling – for all concerned.”

Maurice Weber

Lobster

Head of Technical Consulting

Challenges.

Limited Tracking Transparency.

The company struggled with tracking individual steps in yarn manufacturing and distribution, affecting visibility and efficiency.

Complex Process Chains.

The numerous steps and participants in the production process created challenges in managing and integrating diverse data formats.

Varied Data Formats.

Using multiple data formats led to complications in maintaining data integrity and accessibility.

Outcome.

Lobster significantly improved data transparency and customer experience, with a notable enhancement in operational efficiency.

Improved Data Integrity.

Automated data transfer ensured accuracy and reliability across the supply chain.

Enhanced Customer Experience.

QR code integration allowed customers to access detailed information about the yarn production process.

Increased Data Availability.

Web portal access provided real-time visibility of data, facilitating better decision-making.

Best Outcome.

Overall, the solution transformed data management, making it easier for customers to trace product origins and processes.

Approach.

To address these challenges, Hummel turned to Lobster for a scalable solution.

Step 1

Implementation & Onboarding.

Lobster was installed on a dedicated server, eliminating the need for individual computer installations and ensuring seamless access via browser. The system provided automated data transfer and web portal visibility, simplifying data management.

Step 2

Training & User Autonomy.

Südwolle Group’s employees have benefited from Lobster’s intuitive interface and comprehensive process transparency, which have significantly eased their daily tasks. Users were trained to leverage the software’s drag & drop features and automated data transfers, enhancing data integrity and availability.

Technical Set-Up.

Lobster was set up on Südwolle’s server, providing browser-based access for all users. The software facilitated automated data transfers and improved data integrity, while also enabling end consumers to access detailed product information through a QR code on the garments, covering aspects like animal welfare, health and safety, environmental protection, and living wage.

The integration supports the following standards and protocols: MS SQL DB, OMSSQL, AS2, FTP, EDIFACT IFTMIN D96A, IDOC, XML.

Lower Costs.
Faster Processes.
Enhanced Efficiency.

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What's next.

Südwolle Group plans to leverage Lobster’s capabilities to further refine their data processes and explore additional applications to enhance customer interactions.

Future Challenges

The company aims to address further complexities in supply chain management and ensure ongoing data accuracy.

Lobster's role

Lobster will continue to support Südwolle Group in maintaining transparency and efficiency as they scale and evolve their operations.

About Südwolle Group.

Südwolle Group is a textile finisher and manufacturer specialising in worsted yarn, based near Nuremberg. The company operates 13 sales offices and 10 production sites, with a strong focus on efficient production and high-quality output.

HQ: Near Nuremberg, Germany
Employees: 3,200
Customer since: 2019