Grow Together With Our Partner Program

A community of brands we’re proud to work with.

The Lobster Partner types.

Something for everyone.

Working with the guys at Lobster is like tackling a project with old friends. We have a common goal, which we achieve with close cooperation and a lot of fun.

Max Schreiber

SIEVERS-SNC

Sales Consultant

6 good reasons for partnering with Lobster.

Agile partnership model.

Choose from 3 partner types designed to fit your unique needs – whether you’re a Reseller, Integration Partner, or Managed Service Partner. It’s tailored to you.

Comprehensive support.

With dedicated Partner Managers at your side and access to our robust Partner Portal, you’ll receive the support and guidance you need to thrive. We’re in this together.

Training for your team.

Leverage our Academy for continuous professional development and certifications that equip your team with the skills they need to excel. Knowledge is power.

Joint events & marketing support.

Showcase your brand at Lobster events. We’ll help you attract new leads and elevate your market presence.

Lobster innovation in-house.

Capitalise on upselling and cross-selling possibilities to sustainably expand your business and tap into new markets. Because innovation is at the heart of what we do.

Flexible growth potential.

Utilize our powerful data solutions to provide your customers with flexible, scalable tech that enhances the success of your business relationships. For future-proof solutions that benefit all.

Ready to unlock new possibilities?

If you believe in the power of partnership, we’d love to hear from you. Let’s push what’s possible!

Apply now

3 steps to a productive partnership with Lobster.

Building a productive partnership doesn’t have to be complicated. With Lobster, just three simple steps will set you on the path to success.

Lobster's products and solutions enable our customers to realize IT projects faster and more efficiently. Everything is ready to use immediately and requires no programming knowledge. The result: accelerated processes, targeted innovations and customized, flexible solutions, in short - satisfied customers!

Christian Bergmann

CAS AG

Business Unit Manager Industry

Partner benefits.
Let’s thrive together.

Lobster gives you the essential tools to serve customers effectively, meet business objectives, and stay ahead of competitors.

Training & development.

Academy & Training
Technical Training
Sales Training
LMS (Online Training)

Sales & Marketing.

Presales Consulting (Sales Engineering)
Marketing Activities
Partner Directory

Tools for Partner success.

Joint customer projects
Joint business planning
Dedicated partner manager
Partner portal (PRM)
Deal registration program

Technical & operational support.

Free trial license for end customers
Partner NFR license
Multilingual support
POC license for projects

Good questions, already answered.

Partnering with Lobster unlocks a unique ecosystem built on flexible, innovative, no-code tech with unlimited customization potential. Lobster allows you to sustainably grow your business and explore new market areas by leveraging upselling and cross-selling opportunities. Whether you’re interested in becoming a Value-Added Reseller, Integration Partner, or Managed Service Partner, we have a partnership type designed to fit your unique use case.

Our onboarding process typically takes about three months, from initial inquiry to your first certification. This thorough preparation ensures you have everything you need for a successful launch with Lobster.

To become a Lobster Partner, your team must complete the Lobster Academy training process (payable). In addition to certification, you’ll need to allocate dedicated, certified personnel to meet Lobster’s standards and work effectively with our products. This investment supports long-term growth and offers unlimited potential for return.

Absolutely! Once the contract is concluded and you’ve completed the certification process, you’re welcome to promote your Partnership with Lobster using our Partner badges and logos. We’ll gladly provide these assets upon request. Check out our Partner Directory to discover our current Partners.

Yes! Proactive and successful Partners may receive leads through our various lead-generation initiatives. You will also get the opportunity to participate in Lobster events, share success stories, and collaborate on joint marketing campaigns. You can explore the Partner Directory to see examples of our current Partners.

Once you become a Lobster Partner, you’re given access to your listing in our Partner Directory. You’re encouraged to fully customize your Partner page: showcase what sets you apart, upload a variety of assets, such as customer logos, success stories, industry expertise, company presentations, and more. The aim of the game: stand out from the competition and make a lasting impression.

The Lobster Partner types.

6 good reasons for partnering with Lobster.

Agile partnership model.

Comprehensive support.

Training for your team.

Joint events & marketing support.

Lobster innovation in-house.

Flexible growth potential.

Ready to unlock new possibilities?

3 steps to a productive partnership with Lobster.

Partner benefits. Let’s thrive together.

Training & development.

Sales & Marketing.

Tools for Partner success.

Technical & operational support.

Good questions, already answered.

Why should I become a Lobster Partner?

What is the onboarding process like?

How do I become a Lobster Partner?

Can I advertise that I am a Lobster Partner?

Does Lobster share leads with its Partners?

How do I stand out in the Partner Directory?

Partner benefits.
Let’s thrive together.